• Program Strategies, Planning, Design
• MDF, Commitments, Plan-Based Programs
• Help-Line Advertising Compliance
• Incentive, Loyalty Program Management
• Customer Service Prior-Approval Processing
• Trade Rebates and Consumer Rebates
• Co-op Advertising Claims Processing
• Ad Scanning, Competitive Analysis
• Online Prior-Approvals, Claim Submissions and Reporting
• Online Ad Building
• Real-Time Websites with Modular Components
• Technological Capabilities and Custom Software

• Print

Market Development Funds (MDF), Commitments, and Plan-Based Programs provide additional control over the allocation and use of trade allowance dollars. These types of programs can be a smart way to control and direct spending. But these MDF programs can be more difficult to administer within full compliance of Sarbanes-Oxley.

Market Development Fund (MDF) programs typically differ from traditional co-op advertising programs in their funding method and often in eligible activities. Whatever your version of MDF, whether it overlays or replace a co-op advertising program, Co-Optimum has proven systems to help you manage the fund allocations and the relationships with your channel members who receive the funds. Even if every customer you have is treated differently, Co-Optimum has systems and processes that will track those unique requirements and make your program run smoothly!

Commitments are an effective way of setting aside funds for specific future activities. Co-Optimum provides options and flexibility if you choose to offer a Commitment based program or if your Co-op/MDF program has commitment components. Either way, we have solutions that make the administration and management of these programs easy.

Plan Based programs are the holy grail of co-op advertising and often require custom systems that mirror how you want to do business. Our fully customized Plan Based solutions typically allow remote entry for channel / brand / program budgeting, channel member fund allocation, and media plan creation, along with the integration of prior-authorization requests from channel members. Using Co-Optimum Planning Systems, you can create an online marketing plan for each participating channel member that can be compared against actuals.

Existing systems may serve your needs, or we can build a fully customized system to integrate with your internal systems.