• Program Strategies, Planning, Design
• MDF, Commitments, Plan-Based Programs
• Help-Line Advertising Compliance
• Incentive, Loyalty Program Management
• Customer Service Prior-Approval Processing
• Trade Rebates and Consumer Rebates
• Co-op Advertising Claims Processing
• Ad Scanning, Competitive Analysis
• Online Prior-Approvals, Claim Submissions and Reporting
• Online Ad Building
• Real-Time Websites with Modular Components
• Technological Capabilities and Custom Software

• Print

Branding compliance and financial control is the core of Co-Optimum services. Fitting nicely into our core business is our online ad builder technology. Our ad builder portal has received continual enhancements since being first introduced in 1996 when it became industries first build-a-brochure program for one of the largest major appliance manufacturers. The objective back then was to shift the cost of printing from the manufacture to the dealer, while improving the accuracy of the content.

Now, the reasons you want to have a world-class ad builder on an integrated co-op platform are more complex and more important:

• To Further Control Your Brand
• To Drive Traffic and Retail Sales to your Dealers’ Locations
• To Better Manage Your Co-op Funds
• To Integrate with Other Corporate Systems
• To Manage Social and Search Marketing
• To Track and React to Market Opportunities

In 1996 it was all about printed material. Now it's about co-branding virtually every aspect of dealer activity including: Dealer web site content, online banner advertisement, Facebook friendly content, e-mail campaigns, Google landing pages, mobile sites, broadcast, and, of course, display ads - to name just a few of the new ways your dealers are interacting with your brand and with the Consumer.

And unlike other online creative applications, our online ad builder is easy-to-use even for the uninitiated dealer. A dealer can do virtually everything she needs to do from one web page, including: select the marketing activity, build the custom advertisement, and ship it to the media company. Its simplicity is the key to its high dealer acceptance and usage. It also happens to be one of the most sensibly priced Ad Builders on the market.

It's taken over 15 years to build this platform but it will only take you only 15 minutes to learn how we can leverage it to help your business. Simply let us know if you’d like to see a demo of our ad builder and how it can integrate seamlessly with all of your retail marketing effortins, including your co-op program if administered through Co-Optimum.