• Program Strategies, Planning, Design
• MDF, Commitments, Plan-Based Programs
• Help-Line Advertising Compliance
• Incentive, Loyalty Program Management
• Customer Service Prior-Approval Processing
• Trade Rebates and Consumer Rebates
• Co-op Advertising Claims Processing
• Ad Scanning, Competitive Analysis
• Online Prior-Approvals, Claim Submissions and Reporting
• Online Ad Building
• Real-Time Websites with Modular Components
• Technological Capabilities and Custom Software

• Print

Is your Co-op / MDF program keeping pace with your changing channel and market? Does it create sales opportunities while improving relationships with your channel members? Do you have financial control?

For 25 years, Co-Optimum Marketing Support Services has provided consultation, program strategy and design to companies selling through virtually every  distribution channel and with a wide variance of program objectives. Co-Optimum knows that no single solution, service method or technology is right for every business situation.

We believe the underlying goal of any trade allowance program must be the protection of the brand, support of the relationship, financial control, and increased sales and profitability. The balancing of these sometimes conflicting goals requires a strategically balanced program with program administration flexibility.

If you would like an unbiased opinion on your program strategy or program administration methods, call us and let our experience go to work for you.